3 Simple Ways to Refresh Your Brand Strategy
You don’t need a 30-page marketing plan to feel confident in your brand. What you do need is clarity, direction, and a little strategy that actually fits into your life and business.
A solid brand is built on three key pillars: strategy, messaging, and visuals. When those three are aligned, your content connects quicker, your offers make more sense, and your confidence shows up in everything you create.
If you’ve been spinning your wheels, posting just to post, or feeling like your efforts aren’t really getting traction—it’s not just you. It’s just time for a strategy check-in.
Here are three quick shifts you can make this month to realign and move forward. Remember keep it simple & only choose one!
#1 Set One Marketing Goals for the Month
Not ten. Just two.
Think about where you want your brand to go—then get specific with what would help you move in that direction.
A few ideas:
Business Goal: Book 3 discovery calls ➡️ Marketing Goal: Start conversations with 9 people (by email, social media DMs, in person, by phone)
Business Goal: Generate more leads ➡️ Marketing Goal: Finish my freebie, the automated email follow-ups (email sequence), and send it to 5 people
Business Goal: Grow my audience ➡️ Marketing Goal: Post 5 times a week on social media and engage 2 times per day with my audience
#2 Brain Dump Content Ideas That Support Your Mission
Every post doesn’t have to be perfect, but it should have a purpose.
Take 10 minutes to jot down content ideas that reflect your mission and who you’re here to help. Think about what your audience needs to hear, what they might be stuck on, and how you can speak directly to that.
This is all about messaging—saying the right things in a way that feels true to you and lands with your audience.
Need a guide to help get the ideas flowing?
👉 Your Content Isn’t Confusing—It’s Just Not Clear Yet
#3 Choose One Insight to Track (and Stick With It)
Instead of trying to do it all, focus in.
Pick one area of your marketing to measure for the next 30 days:
Number of Sales
Social Media Engagement
Email Open Rate
Discovery Calls
Then track how it’s going. What’s working? What isn’t? Use what you learn to adjust your strategy.
You don’t need a massive overhaul—you just need small, intentional shifts that reflect your growth and help you get closer to your business goals.
-Chelsea
